Most consumers look at product reviews before they make a purchase or create their opinion about a certain brand. So testimonials and product reviews can be your greatest sales tools. Consumers are more likely to buy from a site that has good product ratings and reviews.
Reading customer reviews can reassure hesitant shoppers and provide additional context. It also reduces the chances of returns by ensuring that buyers are satisfied with their purchase.
Here are some of the top tips to help you improve your product reviews and testimonials.
Make the Reviews Visible
You need to post customer reviews where others can easily check them out. Consider placing some of the best reviews on your homepage. It’s also best to post reviews of each product below the product description so visitors have a good idea of what to expect.
You can even add a new page that is dedicated to certified testimonials. Make sure that users can easily find the reviews on your site so that they know your brand is trustworthy.
Create Social Media Accounts
When you post reviews, your main priority should be to make your brand accessible on online platforms. Create Facebook, Twitter, and Instagram accounts for your brand. Make them accessible by posting links to these accounts on your website so that customers can easily reach out with comments and questions.
Additionally, you can create a Google My Business account to advertise your brand and offer customer reviews.
Encourage Buyers to Write Reviews
The best way to get more reviews on your brand is to reach out to your previous buyers. You can send them an email or SMS right after they make a purchase, asking them to make a positive comment.
There are many online tools that can help automate messages to buyers and ask them to leave a review. You need to remove as much friction as possible between your request and their ability to submit a review.
Contact Buyers Who Leave Negative Reviews
Positive customer reviews can do wonders for your brand but on the contrary, online negative reviews can be devastating and even reduce your sales. You need to address it since leaving them alone won’t do any good. Respond to negative reviews especially if more customers are facing the same issue.
Solve the issue at hand so that no such problem arises again and take the opportunity to improve the quality of your products and customer service. But if the negative reviews are mostly spam and have no truth behind them, report the fake review or use an online service to negative content removal on your site.
Set an Incentive for Commenters
You can attract more customers to post reviews for your website by offering coupons or discount offers on their next purchase. It will motivate them to take a few minutes to write a positive review.
In some cases, you don’t even need to let them know that a reward is coming their way. This can act as a surprising factor in their experience with your brand.
Give Customers a Reason to Review
Most importantly your brand should offer high-quality products and exceptional customer service so buyers don’t have to think twice before leaving a good review.
When customers are satisfied with your brand, they will be more than happy to offer reviews to you. Besides this, satisfied customers would also recommend your products to friends and family or even post about it on their socials.