In Egypt, social media plays a more prominent role in how people interact with brands and discover new things. We see how everyday users upload content about how much they love a brand or product. At the same time, companies also have regular posts; some are informative, while others promote an item or service. It’s very important for marketers to have a solid marketing plan on social media.
Tips on Social Media Management
In Egypt, around half of the population actively spends time on Facebook, Instagram, Twitter, and other networks. With the following tips, marketers in this Middle Eastern country will be pros at social media management.
Get to Know Your Audience
The first thing you need to know before promoting your brand on social media for Egyptian audiences is the country’s demographics. You need the right approach for each audience segment to get the best results. That way, you’ll be able to create the right social media content for your target customer’s specific needs and interests. The demographics will include religious affiliations, gender distribution, marital status, ethnic groups, and economic statuses.
Be Proactive With Your Social Media Updates
You must be proactive and create and post content regularly if you want to succeed in social media marketing in Egypt. Doing so will not only help you gain a better understanding of your audience, but it will also drive better engagement. You’ll want to ensure that you write high-quality content on social media. The key is to create informative and helpful posts.
Build a Strong User Base First
Before you start trying to attract new Egyptian followers to your social media channels, you’ll want to make sure you have a strong base of followers already. This will help you validate your content and see how interested your followers are in what you’re posting. If you want to increase the number of social media followers, here are the steps to take:
- Create high-quality content
The more content you have on social media channels, the bigger a following you’ll attract. The more followers you have, the better your chances of successfully marketing products and services to them.
- Engage with your followers
One of the best ways to grow your followers is to engage with those who follow you on social media channels. To do this, try commenting on your followers’ posts and asking questions about their content.
- Find ways to keep your followers interested
Conduct a survey or observe how your followers engage with your content. For example, if you see a lot of traction on DIY videos, you might want to increase such content.
Use Influencer Marketing to Increase Brand Visibility
If you want to grow your social media followers, you need to engage with the right influencers. Their words will carry weight and boost your brand’s visibility.
To begin, you’ll need a list of suitable influencers to promote your specific product or service. Next, narrow down influencers with a large enough following on social media channels. Make sure to pick influencers who are proactive and well acquainted with the cultural and marketing dynamics in Egypt.
Stay Conversational and Personal Online
If you want to grow your social media channels, it’s important to keep your followers engaged. This means staying conversational and personal online. This will help you better understand your audience and their needs and interests. Once you know what they like, you’ll be able to create the right social media content for your business and attract more customers. Social media posts in Egypt should be fun and creative, and don’t be afraid to come up with unique content.
Social media is the best way to reach your target audience, simply because of its vast number of users. To ensure social media marketing success, you must maintain a strong online presence and be consistent with your posts.
If you need content ideas, scraping social media platforms with the help of bots and proxies will do the trick. You’ll discover what your competition is posting about and what products or services are trending among the Egyptian community at large. Plus, Egypt proxies will let you manage multiple logins for the same social media network. You won’t suffer IP blocks any longer!