A website launch party is a perfect way to announce to the world that you’ve arrived on the internet. It is a marketing-savvy way of drawing attention to your new site and building a buzz about your brand and its products or services.
A website launch party will provide multiple PR opportunities for your empire, especially if you can create a newsworthy angle. The more exciting your event is, the more media coverage it could secure, boosting your brand recognition.
Create an unforgettable event and read these top tips on how to host a website launch party.
Pick the Correct Venue
Choose the launch party venue wisely. It should have a central location for guests and must reflect your brand’s image. Also, consider if the venue is a newsworthy spot for your event.
For example, a tech company hosting a party in a historic building could garner media coverage, as it is a blend of the old and new, providing the venue with a new role in a city or town’s history.
Of course, you must ensure the venue you pick provides the best ambiance, square footage, and aesthetic appeal to ensure guests talk about the launch party in a positive light.
Allow Drinks to Flow with Event Bartenders
Event bartenders will help drinks flow throughout the party, which will help your guests relax and make memories together. What’s more, you can hire one or more fully trained bartenders (with or without a standard or premium bar) to serve drinks to guests in a responsible manner. It will help your brand to only generate positive press and attention at the website launch party. Find the best package for you at eventbartenders.com.
Choose the Best Guests
Create an exclusive feel by handpicking every guest who attends your party. Make it your mission to only invite influential or important people, which may increase their likelihood of becoming a client, customer, or brand ambassador.
Exclusive guests will create a more exclusive feel, making your guests feel like VIPs and may capture the attention of journalists and bloggers. Everyone likes free food and champagne, so don’t be afraid to invite important figures to your website’s launch party.
If a few influential guests share the event or your website on their social media platforms, you could potentially generate hundreds or thousands of visits to your landing pages.
Welcome Every Guest at the Door
Humanize your new B2B or B2C website by greeting every guest at the door upon arrival. A warm, friendly welcome will make them feel excited about the party and may improve engagement in your website, goods, or services. It’s a simple way to break the ice, form connections, and create a positive first impression.
Promote Your New Site
Don’t miss an opportunity to promote your website at the launch party, as it’s the reason guests are attending. Display your website on digital signage, hang tasteful banners across the venue, or serve cookies with the brand logo and URL. Find clever ways to promote the brand without appearing pushy, which will increase engagement, web traffic, and recommendations.