How to use digital menus to increase upselling and cross-selling
The restaurant industry has seen a surge in the usage of digital menus, which bring perks like instant updates on customer orders and streamlined inventory management. But there’s a hidden gem that’s often overlooked – the power of digital menus to drive upselling and cross-selling. This blog post delves into how digital menus can be leveraged to boost sales and how a provider like Redro can help you tap into this potential.
Upselling is the practice of encouraging customers to purchase higher-priced menu items or add-ons to their orders. This can be accomplished with digital menus by highlighting premium menu items or special promotions through eye-catching graphics or special placement on the menu. For example, a digital menu can feature a special of the day or a featured dish with a high-quality image and a brief description. This can help to draw the customer’s attention to these items and encourage them to try something new.
Cross-selling is the practice of encouraging customers to purchase complementary items along with their main order. This can be accomplished by highlighting menu items that pair well together or suggesting add-ons to a menu item, such as a side dish or a dessert. For example, a digital menu can feature a “combo” section where customers can choose a main dish and a side dish or a drink at a discounted price. This can help to increase the average order value and boost sales.
One of the key advantages of digital menus is their flexibility and ease of updating. Restaurants can quickly and easily make changes to menu items such as prices, ingredients, or availability without any delay. This is especially beneficial for restaurants that frequently change their menu offerings, such as those that feature seasonal menus or special promotions. Digital menus also enable real-time updates, such as marking items as sold out, which can improve the customer’s ordering experience, resulting in increased satisfaction and the potential for repeat business.
When it comes to selecting a digital menu provider, Redro is a top choice. It offers all the standard benefits of digital menus, such as real-time updates and better inventory management, but it also includes features that can help to increase revenue. They have customizable layout options that can be used to highlight premium menu items or special promotions. They also have an upselling and cross-selling feature that makes it easy for the staff to recommend items and increase the customer’s order.