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The ABCs of Influencer Marketing


A health drink with questionable taste might not have been on your purchase radar before you saw your favourite influencer happily guzzle down a bottle of it! But ever since you’ve seen your beloved influencer unflinchingly drink it, you just might muster up the courage to go out there and buy that drink!

And this, ladies and gentlemen isthe powerthatinfluencers wield on our choices today! Sorcerers, much?

But there may be some of you who are unfamiliar with the whole concept of influencer marketing. Read this article to get a complete insight intothe world of influencers!

So, what exactly is an ‘influencer’?

Who is an Influencer?

You shouldn’t confuse an influencer with an actor. You might find an actor on television. However, the chances of seeing an influencer on television are close to none.

They are usually eminent on social media platforms such as Instagram, Facebook, Twitter, YouTube, Twitch, etc. However, it is likely that people may never recognize them on the streets.They are more visible in the digital world and have a loyal following over social media platform.

Based on their following, influencers can be categorized into different categories, including nano influencers, micro influencers, macro influencers, mega influencers and celebrities.

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Do You Need an Influencer Marketing Company?

The times have changed. Now you don’t need to have a multi-million-dollar business to advertise your products on television, with endorsements from high-end actors and celebrities. You could have a small set-up and approach an influencer marketing company. They have expertise in finding the best influencers out there who would fit in according to the products and services that you are providing.

Now you might ask yourself two questions; why would you need the help of an influencer? Even if you did, why would you even have the need to approach an influencer marketing company?

Don’t worry. This mini guide will take you through everything. But before that, let’s find out how an influencer marketing company works.

Functioning of an Influencer Marketing Agency

Any business looking to highlight its brand name may approach such an agency. Such marketing companies have a huge database of influencers. Plus, they are aware ofthe algorithms that allow them to find the best influencer out therebelonging to the same industry as yours. You can opt for influencers with varying amounts of followers according to your budget needs.

Still wondering why you should choose influencer marketing for your business? We’ll help you understand. Read on!

The Might of Influencers

This is the brawn and muscle of influencers; they have the power to inflict command on their followers (hence the word influencer is used to define them).

They have the power to boost brand awareness. Influencers build up a following gradually, putting out quality content to attract their followers. Basically, they are wizards when it comes to influencing their followers.

Let’s take the fitness influencers as an example.

It is because of the several bodybuilding influencers on social media that we have so many youngsters going to the gym. The market size value of dietary supplements is around 163.9 billion US dollars as of 2022, which is a direct result of more people looking to enhance their physiques and health.

We even have people consuming supplementsdue to the influential power of some health gurus. There are Facebook groups solely dedicated to informing people about them. You can grasp their influential capacity whenyou  havepeople believing health gurus over medical doctors!

Worldwide Reach

Influencer marketing compa

The greatest perk of being on social media is the worldwide reach that everyone has access to. You can reach out to people in every corner of the world with internet access. You could sell a hand painted saree sitting in India to a customer in Illinois purely through influencer marketing.

The COVID Scenario

COVID had us all feeling lonesome. The need to connect with others, albeit virtually was more than ever. With people spending more time on devices and consuming digital content like never before, an entire new area opened upfor influencer marketing companies.

  1. There has been a 465% increase in searches of the phrase ‘influencer marketing’ from 2016 to 2022, 1500% alone from 2016 to 2019.
  2. Global spending on Influencer marketing companies is close to 4 billion dollars.
  3. ROI is 5.78 dollars for every dollar spent.

These numbers are an eye-opener that influencer marketing companies are a good bet to start promoting your business, both in the short and long term.

There are many such companies you can choose from. You could check them outover the internet or approach people in your professional circle. If you’re having a hard time finding a reliable influencer marketing company, you can choose AdLift.

It is a pioneer in digital marketing, providing digital marketing services to reputed organizations. AdLift has also provided influencer marketing services to brands such as Nestle, HDFC ERGO and 99Acres. They have a database of around 150k influencers and connect you to the right influencers who have the potential to take your enterprise to unimaginable heights.

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