You can’t go wrong if you pay strict attention to detail when selecting packaging materials for your products. After all, the product’s packaging has the potential to be a major selling point.
The correct packaging will preserve the product’s quality and freshness during shipping. Knowing that consumers can purchase an item from the store and have it taste as good as the day it was made is a powerful selling point.
Because of this, selecting the incorrect package may have negative consequences.
Every product container needs to have a modern look and strong branding in order to succeed. Equally crucial is the functionality. To ensure your product gets seen by consumers after it leaves your facility, we’ve compiled some tips to assist you in selecting the optimal packaging for it.
After they are set up, you’ll need a reliable China freight forwarder and shipping firm like ShipO to bring your business to fruition. Not only can a savvy international freight forwarder provide exceptional value to its customers, but also to the global supply chain.
Allocate your budget
You need to know how much money you have to work with before you start designing packages. This will dictate the availability of certain materials and the maximum price tag you may set for your design.
Glass and natural fibers, while they look great and appeal to consumers’ sense of aesthetics, are expensive to produce and transport. Shipping and warehousing glass can be expensive due to its fragility and weight.
Many options exist that won’t break the bank. Cheaper than other packaging materials, food-grade cardboard provides some crush protection and allows for creative design.
Although it is commonly recyclable and can be created from recycled materials, or even partially from such resources, plastic is not the most eco-friendly alternative. Promotional copy on the packaging can help sell products by making the buyer feel good about their purchase.
The success of your project is heavily dependent on your ability to strike a balance between your desired spending on creative and production costs and the actual costs.
Keeps products secured during transit
When you’ve settled on a package’s aesthetic, it’s time to think about how it will be used. Amazing packaging design is useless if it fails to protect your product.
Products that are large, fragile, or have a distinctive shape require special consideration when choosing a packaging.
Long-lasting products that must maintain their appeal after being on the shelf for an extended period of time require their own set of tricks to stay noticeable. A high-gloss, liquid-based UV treatment may be the answer to getting that professional print job.
Paying for appropriate protective packaging design up front is always cheaper than having to replace damaged items in the future. Find the optimal point where the cost of damage to the goods is equivalent to the cost of a protective package, and you’ll have a happy medium that will satisfy your customers and your manufacturing budget.
Sustainable materials
As a general rule, you should choose packaging materials for your product the same way you would choose them for yourself. Just like you wouldn’t want to live in a house that is too big or too small, the right space for the right package has a big effect on the end result.
Shrink films and many other flexible films are light and give good printing results for the most part. When compared to heavier, bulkier options, the freight and shipping costs are also much better for businesses. There are also different kinds of film that can help your brand promote sustainability.
Flexible films are best for protecting and extending the shelf life of food, dairy, cosmetics, drugs, hardware, and retail products. They can also make the package look nice on and off the shelf.
Carded options are flexible and great for items that are fragile or need to be seen to help sell them. They are also a great choice for hang-tab displays in retail stores.
Proper sizes
If you have a product that comes in four different sizes, you might be able to save money by putting it in two different-sized packages instead of four different-sized packages.
Being creative like this and finding ways to save money like this can help make sure that the product you ship stays in good shape. As a bonus, you will save both time and money and make sure that all of your products are the same.
Branding
Keeping your target audience in mind as you design will help you achieve success with package design as a whole.
Market research is a great way to find out what your target audience values and figure out how to match those details with your budget, transportation, and sustainability needs and goals. Always pay attention to your main audience and make sure you meet their needs.
Conclusion
If you follow these measures, you can assure that your products will reach your target consumers in a safe condition all the way from your warehouse. Your firm will benefit from working with a reputable freight forwarder and shipment company if you want to increase the likelihood of its success.