HomeServiceWhat's the Difference Between a Guest Post and a Sponsored Post?

What’s the Difference Between a Guest Post and a Sponsored Post?


You’ve seen them everywhere: guest posts, sponsored content, native ads, and branded content. They all look the same at first glance, with brands injecting their articles into blogs as if they were a disease. But there must be some difference between these types of advertising because these things don’t grow on trees and only the most discerning audience would accept them. That’s why we’ve compiled this list of definitions and examples to help you understand when you are getting a sponsored post or a guest post from so that you can make an informed decision before signing that contract. Let’s get started.

What is a Guest Post?

A guest post is an article or blog post written by someone who is not associated with your website. This guest author is usually paid for the article, or given a free place to publish it in exchange for linking to your website. Guest posts are also commonly given away for free as a way to drive traffic, build links, and boost the SEO of your site. Guest posts are perfect for increasing content on your website. If you’re in a niche with a lot of competition, guest posting is a great way to differentiate yourself from other websites in the same space.

A guest post will allow you to bring in the expertise of somebody from outside your company. This guest author can share his or her unique insight and experience on a topic that your readers are interested in. Guest posts should always be labeled as such. A guest post is written by someone who is not associated with your website, and who does not represent your company. Guest posts should always be labeled as such so that readers know it is not written by an employee of your company.

What is Sponsored Content?

Sponsored content is an article that is published in a native format but paid for by an advertiser. These articles are hosted on your blog but are often written by the ad agency or brand behind the ad. They may or may not include a byline and link back to the company website. These posts may be a one-off post, or they may be part of a bigger sponsorship package where you agree to publish a certain number of sponsored posts about their product or brand for a fee. Sponsored content may be housed under a different or existing section on your website, like “sponsored posts” or “advertorials.”

What is Native Advertising?

Native advertising is when a brand publishes an article that looks and feels like standard editorial content but is a paid advertisement. This can be done with text articles, videos, podcasts, or images. Native advertising can be hosted on your site or a third-party site. The goal of native advertising is to blend in with other content on your site or another trusted site, so readers don’t realize they’re seeing an ad.

Native ads often look like editorial content, include branding and links to the advertiser’s website, and are hosted on a publisher’s site or social media platform. When you’re looking at native advertising examples, the most important thing to look for is a clear indication that it’s an ad. While you don’t want to hit people over the head with a “buy now” button, you also don’t want people to miss the fact that it’s an ad.

What is Branded Content?

Branded content is any article or piece of content that is directly related to your brand or product(s) but not an ad. With branded content, there will be no calls to action or links back to the brand website. Branded content may be targeted toward influencers or your audience, and it may be in the form of articles, videos, podcasts, infographics, etc. Branded content is a great way to establish yourself as a thought leader in your industry. It’s also a great way to build an audience around your brand.


A guest post is an article that is published on another website by someone who is not affiliated with that website. Guest posts are often used to build links back to a website, and they can be written by anyone in any industry as long as it is relevant to the blog’s topic. Sponsored content is a type of article that is published on a website that is hosted by the website’s owner but funded by an advertiser. These posts often look like normal articles and have Native advertising is an alternative form of advertising on the Internet that is growing in popularity. It is a form of marketing that uses various social media platforms to convey a brand’s message.

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