Social media networks continue to expand. It’s becoming more and more essential to build your business through social media. At the same time, there are plenty of ways to do this (Facebook, Twitter, YouTube, etc.). Few areas are visual as videos posted on Instagram and Snapchat.
By sharing short clips with your followers. You can offer them behind-the-scenes looks at your business. Even tell the story of what makes your brand unique. However, you can check your explainer video cost for making social media videos.
Especially if you don’t have any experience with video editing software or camera equipment. These tips will help you create amazing social media videos. That people will love and share with their friends.
1. Write a script, even for short videos
Scripting doesn’t have to be complicated. Most people think that scripting is something only long-form video producers do. However, it’s much easier than you might think, and the benefits of being written down are numerous.
A script can help you keep on track and cover all your bases. Get social media followers excited about your videos before they hit YouTube or Facebook. If done right, a great script can also act as a marketing document for other departments to use. When planning marketing strategies for video campaigns or TV ads.
2. Make the first few seconds stand out
Social media can be a compelling channel. In 2016, nearly 4 billion people used social media networks. Social platforms have become places where consumers seek out product reviews and recommendations. Making them highly valuable to marketers.
One of the best ways to use social media is with videos short and shareable clips. That allows you to convey your message entertainingly. Suppose you’re thinking about using video on social. It’s important to understand that video optimization differs from other types of content creation.
3. Don’t create videos just for ‘sales.
Making videos is a great way to connect with your customers on social media. But it shouldn’t be done to make sales if you focus on quality content and exciting topics.
Then your viewers will be more likely to enjoy what they’re watching and share it with others.
When creating videos, it’s essential to understand that they shouldn’t always end in a sale. Although that is always a great outcome. Try making educational or entertaining videos and see how those go before creating anything commercial. It may not only increase views but improve your customer service in general.
4. Focus on the storytelling
Think about where people will most likely see your social media videos and design accordingly. Think of it as a shorter version of a TV commercial. You can have fun with graphics and text, but you have limited space to get your message across.
Suppose you’re uploading a video to Twitter. Know that users will only watch your video for 10 seconds on average. Maybe that’s not enough time to show all your products. Instead, use videos like these as an opportunity to generate interest. In what you do or inspire viewers down another path altogether.
5. Use graphics and texts strategically
Suppose you’re recording a video of yourself speaking directly to your viewers. You can keep things professional by appearing in front of a plain background. You could use an empty wall in your office or even have someone hold up a white piece of paper. So that it fills up most of your frame.
Then, during filming, try to minimize movement and make sure nothing gets reflected in your glasses. Record yourself from multiple angles. So that you can get different shots later if something doesn’t turn outright. A steady shot is good because there are fewer opportunities for your viewers to lose interest.
6. Record yourself naturally
The best video content is often shot without any script or edits. To keep your viewers from tuning out. It would be best to be comfortable in front of a camera and genuinely yourself. There’s no way to do that if you’re reading lines or trying not to make mistakes.
Suppose you want people watching your social media videos to feel like they have a natural conversation with you. Record yourself naturally and share what came out. Chances are it will be much more interesting than anything planned. It works better for your audience too.
7. Narrate your videos effectively
Whether you’re a small business owner, how your videos are narrated can make or break their effectiveness. A life coach, an artist, or any other type of professional. Who wants to broadcast their message on social media. It would help if you strived to create buzz-worthy content that’s both interesting and informative.
Start by considering these three tips:
- Don’t be afraid to experiment with unique shots and angles
- Position yourself away from distracting backgrounds
- Maintain intense eye contact with viewers at all times.
8. Keep it short but sweet
Most social media networks don’t allow you to post a video longer than 30 seconds. So, you must convey your message succinctly. The average Internet user has an attention span of just 8 seconds.
It would be best if you kept things interesting to hold their attention. The best videos are short, relevant and visually appealing. Suppose you can create something that ticks all three boxes. Then you’re on your way to creating unique social media videos.
9. Use optimum set-up: mics, tripod, lights
Your videos will be much better if you use a tripod, lights, and external mics. Although these items may add to your overall costs, they’ll make it easier for viewers to hear and see you. And besides, most phones have an in-camera setting for automatically correcting mic audio.
So that shouldn’t be too big of a deal. You can also use apps like Double-talk to correct your intonation on certain words. Use voiceover software and share how you want video creation done best.
10. Always include a call-to-action
A call-to-action is a prompt that encourages your viewers to take action. Whether peoples want to buy something, sign up for something or share something. Always include a clear and concise call to action in your video. If you don’t have one, people will move on without taking any action.
Call-to-actions can be included in two main ways:
- The First is with a full-on call-to-action that asks viewers to do something right away.
- The Second way is through natural conversation. The honest discussion includes a call-to-action that doesn’t seem forced or interruptive. But rather something that seems like part of your natural flow. It can consist of your thought process, why you created a video etc.
11. Always repurpose existing content
Before even considering creating a video, always ask yourself if there’s existing content you can repurpose. A great example of how you can repurpose content is taking an existing how-to video and turning it into a GIF.
Or maybe your latest podcast could be broken down into a series of images. Or quotes to share on social media. Whatever it is, make sure you’re always using your assets effectively. So that you don’t have to spend valuable time creating something new from scratch.
Most social media marketers think of videos to create excitement about their brand and its products. But videos are more than just content with solid call-to-action. A great video is an opportunity to tell your brand story in a unique and visually engaging way.
Using these tips will help you to create amazing social media videos. That will showcase your brand’s personality. At the same time, inform your customers and strengthen their relationships with you. If you want an expert and quality production for your social media videos then you can reach BuzzFlick video animation company that makes one of the best unique video content in the market.